Photo Booth at InnoTrans Berlin — a B2B Lead Engine for Transport Technology
InnoTrans in Berlin is the world's leading fair for transport technology, with over 130,000 trade visitors from network operations, planning and engineering — indoors and outdoors on the legendary track display. Conventional exhibits do little to keep decision-makers on the stand. UpReach terminals change that: AI places visitors virtually in the cockpit of the newest railcar or right on the tracks in front of the vehicle design — with no green screen. That icebreaker then captures GDPR-compliant B2B leads straight into the CRM. The UpReach home advantage: our headquarters are in Berlin, so the terminal can be at the stand within 30 minutes if needed.
More than 200 B2B brands from across Europe trust UpReach — from agencies to enterprise corporations.
The operational lever at InnoTrans
In rail transport technology, the C-level signs off on million-euro investments. A terminal that stutters or shows loading spinners damages your own technical authority. UpReach terminals are not a consumer tool: the photo-booth software (since 2016) drives smooth 60 fps animations, with lead capture and instant print that keep running even when the fair Wi-Fi drops. That precision at the terminal builds trust with the decision-maker.
Three levers for InnoTrans
Show products that would never fit on the fairgrounds. The AI places the visitor in real time in front of a high-speed train, inside the works' assembly hall or on a complex set of points — with 2D-to-3D depth effects, no physical green screen and no props.
InnoTrans is pure B2B territory — engagement without lead capture is wasted budget. The touch form captures company name and job title with a cryptographically secured GDPR timestamp: audit-proof for corporate compliance, sent straight to the CRM by REST API.
InnoTrans is highly international. The terminal offers a language choice at the touchscreen — including legally reviewed GDPR text in the visitor's language. No misunderstanding over opt-ins, no lost conversions through language barriers.
Proven scenarios for InnoTrans Berlin
The terminal stands by the main component. The AI places the engineer visually inside the finished train where the component is fitted — a direct conversation starter for the sales team, with no cold approach.
A covered UpReach terminal right beside the physical train: the visitor photographs themselves, loads the image to their phone by QR code and shares the vehicle design natively with the fair hashtag on LinkedIn — UTM-tracked earned media value right in the dashboard.
The lead flow at the touchscreen is short enough not to form queues. The record travels by encrypted webhook in real time into Salesforce or HubSpot — follow-up the same evening, no business-card chaos.
Why UpReach for InnoTrans — the Berlin advantage
Our own photo-booth software
A multi-tenant CMS since 2016: CI updates, GDPR text and lead-form configurations are deployed remotely. The touch interface, AI backgrounds and QR-code microsite run fully white-label — no UpReach logo in the output. Multilingual-ready out of the box.
The latest generation of AI features
Background removal, face swap, 2D-to-3D depth effects and AI enhancement are built into our own software and added as modular, credit-based options. Lead capture and instant print keep running even when the fair Wi-Fi is overloaded; the AI image processing renders GDPR-compliant via the cloud as soon as the connection is back.
Home-turf logistics — headquarters in Berlin
UpReach is headquartered in Berlin. The ExpoCenter City by the Funkturm is home turf — direct delivery by our own technicians, no freight-forwarding risk. Recommended lead time: 3–4 weeks before the fair opens. If unexpected support is needed at the track display, UpReach is at the stand within 30 minutes.
Home-turf logistics for Messe Berlin
Delivery indoors and outdoors
UpReach is headquartered in Berlin — the ExpoCenter City is home turf. The terminals are delivered to the stand and set up by our own technicians, pre-configured in flight cases. For the track display (outdoors), cover is recommended (a pavilion) to minimise glare. Recommended lead time for CI configuration: 3–4 weeks before the fair opens.
On-site support during InnoTrans
The cloud dashboard monitors system status in real time and flags low paper levels before they run out. Lead capture and instant print run independently of the network: all leads are buffered and synced automatically. The Berlin home advantage: when needed, UpReach is on site within 30 minutes.
Recommended products for InnoTrans
These UpReach setups have proven themselves at InnoTrans 2026 — from compact to premium, depending on stand size, visitor volume and the output you want.
Projects with measurable results
FAQ
Yes. UpReach delivers both to the indoor halls and to the open-air site. For outdoor use, we recommend cover (a pavilion) to minimise glare on the touchscreen and keep image quality consistent. The terminal needs only a 230 V socket.
How long does the AI rendering take — does a queue form?
No. The AI processing (face swap, background removal) renders in under 3 seconds. The system is built for high-throughput operation — even with 130,000 trade visitors over several days.
The dashboard reports interactions, lead conversion rate, opt-in rate and earned media value (UTM-tracked). Export as CSV or PDF for management reporting — including a breakdown by indoor stands and the track display.
Completely. In the cloud CMS, you decide which data is requested before the visitor receives their image — company, role, purchase horizon, budget. The form configuration is deployed remotely, with no technician on site needed.
Pro V1 from €6,990 net, Mirror Pro from €9,990 net — each including the software ecosystem for 12 months; AI modules are added as modular, credit-based options. Rental for single events on request. All prices excl. VAT. On the two-year InnoTrans cycle, buying pays off quickly.
Yes. The AI processing runs GDPR-compliant via the cloud, and biometric raw data is deleted after rendering (a GDPR-compliant deletion workflow). No biometric remote monitoring means no high-risk classification under the EU AI Act. A data processing agreement and data protection documentation are available on request.
Need further assistance?
Our team will respond within 24 hours.
Plan your InnoTrans setup
AI vehicle scenes, a multilingual touchscreen, Berlin home-turf logistics — request your setup and pricing.
