Interactive live marketing for B2B events — Premium hardware meets proprietary photobooth software with integrated next-generation AI features.
Months of planning, immense budget – only to find a lack of measurable leads at the end of your event? It doesn't have to be that way. With UpReach's premium photo systems, you transform attention into qualified contacts. We combine our proprietary photobooth software, the latest generation of leading AI image models, and privacy-compliant data transfer directly into your CRM. This makes your brand presence measurably successful.
AI Photo Booth with leading-AI image models — photos your guests will share, not delete.
Standard event photos end up in the trash, not on the timeline. Our AI photo booth generates real-time visuals in your brand's look — with FLUX.2, Nano Banana, and OpenAI Image, continuously updated and integrated into our own photo booth software. Face-swap, AI backgrounds, and virtual camera moves turn every visit into shareable content. This transforms reach into measurable Earned Media Value.
GDPR compliant and EU AI Act ready — biometric AI activation enabled by corporate approval.
In pharma, finance, and large corporations, data privacy, not the idea, dictates approval. Our software captures every consent directly at the terminal, securely transfers leads to your CRM in compliance with GDPR, and is EU AI Act-ready. For highly sensitive deployments, you can add an Edge/Offline mode. This gives your procurement department the assurance it needs to sign off.
Own hardware system line and white-label software — your brand, not ours.
A plastic photo booth with an unfamiliar logo undermines any premium brand image. UpReach develops its own hardware system line to its own specifications, ISO-9001 and CE certified, and delivers it turnkey, branded with your design. Our proprietary photo booth software runs completely white-label, and you can centrally control multiple systems via a fleet dashboard. This allows your activations to grow across events and locations — under your name.
More than 200 B2B brands from across Europe trust UpReach — from agencies to enterprise corporations.
Enterprise Infrastructure instead of an Event Gadget.
Why the most successful B2B brands partner with UpReach
Certified Hardware Fleet
UpReach designs its own system line according to its own specifications, meeting the demands of true premium brands. Whether it's a compact selfie station or a walk-in cabin – everything is ISO-9001 certified and precisely tailored to your brand design.
Proprietary Platform, Leading AI Models
We have been developing our own photobooth software since 2016 — no platform subscriptions, no third-party licensing fees for operation. We integrate the leading image and video models of the latest generation (Nano Banana Pro, Seedream, Flux 2 Pro, VEO 3, and many more) and replace them as soon as a better one emerges. No lock-in, always up-to-date output.
Relief from day one
We've got your back. From the initial concept idea, through the watertight GDPR form, to the KPI dashboard after the event. This can be a complete service or a clever plug-and-play delivery.
Applications with measurable ROI
Wherever brands interact and leads need to be securely captured, our systems deliver measurable results.
Trade Fair Marketing
Our hardware acts as a visual magnet, converting booth traffic into solid CRM data sets via pre-action data gating (GDPR opt-in).
POS & Retail
Permanent installations for retail (CE, ISO 9001). Generate social media-ready content directly at the point of sale that customers enthusiastically share – increasing your earned media value.
Employer Branding
Automated headshot creation for HR campaigns. The software replaces expensive studio shoots and converts trade fair visitors into employer branding pipelines.
Roadshows
Europe-wide campaigns demand reliability. Identical hardware in every country, a central software configuration: your brand experience remains consistent across Europe.
Real campaigns. Real results.
Get inspired by our projects – successfully implemented for renowned event agencies and corporate brands.
The right system for every application
From compact selfie stations for pop-up events to walk-in studio cabins for impressive trade fair appearances. All compliant with CE and ISO-9001 standards.
An architecture for limitless interaction
Every UpReach photo booth is powered by our in-house developed software. Instead of linking individual solutions, the capture engine, white-label emails, and data collection run within a closed system.
AI Worlds — Generate highly personalized brand messages
Transform your users in real-time into brand ambassadors, screen characters, or athletes. And this happens live, on-site, within seconds, without slow uploads to external servers. The result is a personalized photo that achieves an exceptionally high share rate on social media. The feature is accompanied by a configurable opt-in mask for legally compliant data collection.
Digital Camera Movements
GlamBot effects from the software code. You don't need a high-maintenance robotic arm for dynamic videos.
White-Label Branding
Every touchpoint speaks your corporate language. We do not place a mandatory manufacturer logo on the active guest screen.
AI Background Removal
We digitally replace physical greenscreens in fractions of a second. Your booth stays clutter-free.
Virtual Booth
Interaction via guests' smartphones. Scan QR codes and generate leads – regardless of the event location.
Enhanced performance with the UpReach product family
Guides & Decision-Making Tools
What makes UpReach special?
Those who work with UpReach don't just book "off-the-shelf photo booths," but a fully integrated live marketing solution from Berlin. As the largest provider in Europe, we combine premium hardware from our own system line (manufactured to our specifications, CE & ISO 9001) with our proprietary photo booth software, including integrated AI features of the latest generation. The result is photo boxes and photo booths that act as true lead magnets in the B2B world. Global players like Telekom, SAP, and Porsche use our systems at roadshows and trade fairs. Whether as a compact Selfie Station (from EUR 590 rental / EUR 4,990 purchase) or a walk-in Studio Cabin (from EUR 8,990 rental / EUR 15,990 purchase) – UpReach delivers converting experiences, securely and measurably.
Common Project Management Questions
UpReach is a brand of Lumynos Labs GmbH, based in Berlin, and the premium B2B partner for interactive live marketing in Europe. We develop photo and video systems running our own photo-booth software and integrate the leading AI models of the latest generation. What sets us apart: hardware manufactured to our own specification (CE, ISO 9001, FCC), a software platform we have built in-house since 2016, and the best available AI models, from a single source. Enterprise clients in more than 20 countries use UpReach for trade shows, events, point-of-sale campaigns and employer branding.
We own the full value chain. Pure SaaS providers (Snappic, Techkilla) often rely on a single, ageing AI model. Pure hardware resellers hand you a box with no software depth. UpReach has developed its software platform in-house since 2016 and controls the hardware to its own specification in parallel. That prevents driver conflicts and the usual "the software is to blame vs. the lens is to blame". On top of that we continuously integrate the leading AI models of the latest generation, with updates rolled out over the air. The software ecosystem is included for 12 months with a purchase (annual contract thereafter); AI modules are credit-based and modular.
We work across industries for B2B clients: automotive (2D-to-3D vehicle integration, IAA, dealer events), pharma and healthcare (multi-step consent flows, FSA-compliant opt-ins), financial services (privacy-first, GDPR-compliant processing), retail and point of sale (permanent installations, flagship stores), FMCG (product launches, personalised labels), technology (conferences, trade shows) and HR/employer branding (careers fairs, AI headshots). Industry-specific compliance requirements are configured per project.
The terms all describe the same system: an interactive photo or video system with touchscreen operation for events, trade shows and point of sale. They simply stress different aspects. "Fotobox" is the most common term in German-speaking markets and describes the compact form factor. "Photo automat" emphasises operation without staff, a term that goes back to the fixed passport-photo booths. "Photo booth" is the internationally used English term. Other variants: selfie station (compact, no cabin), photo mirror or mirror booth (full-length touchscreen) and the StudioCabin V2 (a walk-in premium cabin). UpReach offers every variant.
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