We own the full value chain. Pure SaaS providers (Snappic, Techkilla) often rely on a single, ageing AI model. Pure hardware resellers hand you a box with no software depth. UpReach has developed its software platform in-house since 2016 and controls the hardware to its own specification in parallel. That prevents driver conflicts and the usual "the software is to blame vs. the lens is to blame". On top of that we continuously integrate the leading AI models of the latest generation, with updates rolled out over the air. The software ecosystem is included for 12 months with a purchase (annual contract thereafter); AI modules are credit-based and modular.

Both, you have full flexibility. Day hire for single events, weekly hire for campaigns, annual hire for permanent use, purchase for full control, leasing for tax-deductible, predictable costs. We configure every model in your brand design before delivery, with hardware wrapping and a software UI in your corporate identity. The systems arrive ready to run: open the flight case, plug in the power, start.

From around ten events a year, buying is more economical: no ongoing hire costs and the system is yours. For single events or a proof of concept, hire makes more sense, with no tied-up capital and a return after the event. Leasing combines both: predictable instalments, tax-deductible, with an upgrade option to newer models.

The cost depends on the system and the usage model. Purchase guidance: Compact from €4,990, Pro V1 from €6,990, Mirror Pro from €9,990, StudioCabin V2 up to €16,990 net. Custom builds to specification on request. Hire guidance: from €590 net (Compact) per event day, depending on hire period, system and the scope of branding. All prices excl. VAT.

We hire by the day, not by the hour. A hire day usually covers 8 to 12 hours. The daily rate also applies to shorter slots (for example 2 to 3 hours at an evening event). The day rate depends on the system, the configuration and the scope of branding, with guidance in the low to mid three-figure range net for the entry-level system. If you need a booth regularly, buying works out more economical: from around ten events a year, the cumulative hire costs exceed the purchase price.

Yes. Every UpReach system runs GDPR-compliant and SSL-encrypted. Data capture runs through a configurable opt-in form directly at the terminal: before a user receives their photo, they consent to the use of their data via a checkbox (separate opt-ins, no breach of the prohibition on bundling). You decide which fields are captured (name, email, company, custom fields) and how long they are stored. The AI processing is GDPR-compliant: consent is taken at the terminal, biometric raw data is deleted after rendering, a DPA is provided and the set-up is low-risk under the EU AI Act. An on-device edge/offline mode, in which processing runs locally at the terminal, is available on request. We also provide technical documentation of the data flows on request.

No. Every UpReach system is designed to be plug-and-play. Set-up runs in three steps: open the flight case, position the system, plug in the power. The software starts automatically with the pre-configured event set-up, including branding, AI features and the data form. The whole set-up takes under 30 minutes, with no IT knowledge and no technician on site. Optional extra: a set-up service by an UpReach technician, particularly worthwhile at trade shows with complex stand logistics.

We deliver across the EU and look after clients in more than 20 countries. We handle the logistics in-house: systems travel in a rugged flight case by freight forwarder, configured ready to run. For international roadshows with several locations, we take over the entire logistics coordination on request. Worldwide shipping on request.

We like an open approach with no surprises. The price includes the hardware you have chosen, with its individual wrapping, the complete screen design to your corporate-identity specifications, all agreed AI features, plus delivery and return transport. There are no hidden cloud costs with us for individual photo uploads.

We can move extremely fast. When things are urgent, we check the logistics and often confirm availability within the first 48 hours. So it never hurts to enquire, even at short notice. For agencies planning long-term hire, there are also attractive framework agreements.

Yes, leasing and instalment purchases are straightforward for B2B use when the device is to pass permanently into your inventory. We have gathered more information on this in the "buy a photo booth" section.

Because at the point of sale or on the trade-show floor you need absolute reliability, direct lead integration and top image quality. Event automats often crash in bright daylight or cannot deliver the corporate design. With UpReach you hire premium live-marketing hardware with its own platform and a GDPR-secure transfer. A day at a trade show forgives no technical failures, which is why we only work at this level of performance.