Photo booth software: Proprietary platform, leading AI models, GDPR-compliant.

Full transparency up front. The purchase price includes the hardware (CE, ISO 9001), the software ecosystem for 12 months (annual contract thereafter) and the branding configuration. The AI modules are credit-based and booked modularly. Software updates are rolled out over the air during the term. One point for full transparency: using the external AI models incurs processing costs. With a purchase and with hire, these are calculated into the offer; for the browser-based Virtual Booth, they are billed per campaign. Optional extras (set-up service, additional print formats) are itemised transparently in the offer.

Yes. Every UpReach system runs GDPR-compliant and SSL-encrypted. Data capture runs through a configurable opt-in form directly at the terminal: before a user receives their photo, they consent to the use of their data via a checkbox (separate opt-ins, no breach of the prohibition on bundling). You decide which fields are captured (name, email, company, custom fields) and how long they are stored. The AI processing is GDPR-compliant: consent is taken at the terminal, biometric raw data is deleted after rendering, a DPA is provided and the set-up is low-risk under the EU AI Act. An on-device edge/offline mode, in which processing runs locally at the terminal, is available on request. We also provide technical documentation of the data flows on request.

Yes. Instead of importing error-prone CSV files after the show, we offer native REST API interfaces: once a visitor opts in at the terminal under GDPR, records are passed to your Salesforce, HubSpot or Marketo pipeline in real time. CSV export is also available at any time, during the event (real-time monitoring) and afterwards (full report). For enterprise clients with several sites, all data flows together into a single central dashboard.

Five AI features are available on every UpReach system: AI background removal (replaces physical green screens with real-time inference), AI face swap (transfers faces onto brand ambassadors or campaign characters, with a result in under 5 seconds), digital camera moves (the GlamBot effect entirely in software, with no mechanical robot arm), 2D-to-3D depth effects (simulates spatial depth from single images) and AI Enhancement (automatic optimisation of colour, contrast and sharpness). Every feature is integrated into our own photo-booth software.

With the leading models of the latest generation in each case. For images we run FLUX.2 (Black Forest Labs, Germany), Nano Banana and Nano Banana Pro (Google) and OpenAI Image 2.0, alongside further models. For video we use Kling and Veo, among others. The principle: we do not develop our own models, we integrate the best available ones into our own software and swap them out as soon as a stronger one appears. So you are never stuck on an outdated model. For privacy-sensitive verticals we prioritise the European FLUX.2 along with the Google and OpenAI models.

Yes. We roll out updates over the air, centrally across every device, with no manual intervention on site and no extra cost for buyers. We integrate new AI models within weeks of their release. That is the direct advantage of our own photo-booth software: while SaaS providers depend on third-party updates, we control the feature roadmap ourselves. For hire units, we apply updates automatically before every dispatch.

The Virtual Booth is the browser-based version of the UpReach software. Participants open a link on a smartphone, tablet or laptop and use every AI feature directly in the browser, with no app to install, no download and no physical system. Background removal, face swap, AI Enhancement and branding overlays work identically to the on-site photo booth. It suits hybrid events (physical plus remote), international campaigns and online activations particularly well. The GDPR-compliant lead capture runs here too.

Not at present. System stability rests on the hardware and platform being tuned to each other, which is how we avoid the driver conflicts and camera failures that often hit software-only providers. For campaigns without your own hardware, there is the browser-based Virtual Booth: it brings the same AI features to any smartphone, with no installation. That way you cover premium on-site set-ups and high-volume remote campaigns with one platform.

A professional B2B photo booth runs on an integrated platform, not on a consumer app. At UpReach that is the photo-booth software we have built in-house since 2016: capture engine, white-label CMS, lead gating and CRM API in one system. The creative AI effects come from the leading image models of the latest generation, FLUX.2, Nano Banana and OpenAI Image, firmly integrated and continuously updated. You configure the campaign centrally and roll it out to every terminal. So operation at the event stays simple while a complete lead infrastructure runs in the background.

When you buy an UpReach system, the software ecosystem is included for 12 months; after that a predictable annual contract follows (terms in the offer). With hire, the software is included in the hire price. The AI modules are credit-based. We roll out software updates to your fleet over the air during the term. Note: using the external AI models incurs processing costs. With a purchase and with hire, these are calculated into the offer; for the purely browser-based Virtual Booth, they are billed per campaign. That keeps the calculation predictable for you.

Three things: stable hardware, an integrated software platform and compliant data processing. At UpReach you get all three from a single source. The hardware arrives ready to run in the flight case, the platform is pre-configured in your corporate design, and the lead-gating form is set to your mandatory fields. You open the case, plug in the power and the system boots into your campaign set-up. DIY solutions built from a tablet plus an app usually fail in B2B use on stability, branding and GDPR, exactly the points a professional platform covers.

Standard photo-booth apps for Windows (for example dmdProfis set-ups or software-only tools) only solve image capture. In B2B use they usually lack the white-label CMS, the lead gating and the CRM connection. The UpReach platform is the integrated alternative: hardware and software are tuned to each other, which avoids driver conflicts and camera failures. Add to that the leading AI models of the latest generation and GDPR-compliant data processing that is low-risk under the EU AI Act. Instead of three tools from three providers, you get one infrastructure with one point of contact.