The B2B Glossary for Event Marketing and Event Technology.
Terms like Face Swap, Lead Capture, or Experiential Marketing are often used loosely in event marketing — usually adopted from the consumer world. This glossary explains the most important terms related to photo booth technology, AI features, and lead generation, showing how they truly work in B2B: including the underlying mechanism, the GDPR context, and what truly matters when choosing your event technology.
From theory to
own activation
Our guides show you how B2B events work today. For your specific setup — hardware class, software UI, CRM integration — we'll advise you directly.