UpReach - Connecting Humans and Brands
UpReach was founded in 2016 because the interactive live marketing market has a problem: Photo booth providers either sell standard hardware without proprietary software, or pure SaaS licenses without control over data processing. UpReach controls both — its own system line (manufactured to its specifications) and self-developed photo booth software with integrated, latest-generation AI features. The only European provider with full vertical integration. Based in Berlin. Customers in 20+ countries.
GDPR compliant · CE and ISO 9001 certified · Ready to operate out of the case · In-house manufacturing
Who We Are
UpReach is part of Lumynos Labs GmbH, based in Berlin. The company develops interactive campaign infrastructure for B2B customers: photo and video systems, AI software, and end-to-end campaign execution. Customers in over 20 European countries trust UpReach — including Nike, Telekom, Adidas, SAP, BMW, and Porsche.
Countries with UpReach Customers
B2B Customers
Over 10 Years of Experience
Our Mission
We build brand experience technology that withstands any CISO audit. Edge AI, zero-data retention, EU AI Act — developed in Berlin, without US cloud risk. Sovereignty is not a feature, but the architecture.
Our Vision
We are becoming the European platform for brand experience technology. When a DAX company tenders AI-powered live marketing hardware, UpReach is the go-to choice.
Our Values
Team
We are more than a list of roles. We work as a team — with respect, clarity, and the conviction that great results come from genuine collaboration.
Trust
Trust is the foundation. Within the team — and in every project. We work without micromanagement, take responsibility for our decisions, and stand by what we deliver.
Grow
Stagnation comes at a cost — in technology, in markets, in people. We continue to evolve because our market demands it: AI models change monthly, hardware standards annually, and customer requirements daily.
What is UpReach?
UpReach, a brand of Lumynos Labs GmbH founded in 2016 and based in Berlin, is the premium B2B partner for interactive live marketing and brand experience technology in Europe. UpReach develops photo and video systems with its own photobooth software and integrated, latest-generation AI features — as the only European provider with full vertical integration: its own hardware portfolio (CE, ISO 9001, FCC, manufactured to its own specifications), its own photobooth software (since 2016), and integrated, latest-generation AI features within the software. Enterprise clients such as Nike, Telekom, Adidas, and SAP from over 20 countries use UpReach for trade fairs, events, POS campaigns, and employer branding.
Join our
team.
In Berlin, we develop our own photobooth software, design our hardware system line to our own specifications, and integrate the latest generation of AI — privacy-first, CISO-audit-ready, for clients in over 20 countries. You'll be given responsibility, not micromanagement.