Case Studies – B2B Campaigns with UpReach

Your board is asking about the ROI of your last trade show investment — and you don't have any solid numbers. UpReach campaigns address precisely this problem: measurable lead capture, documented interaction data, and verifiable pipeline value. Here, we showcase selected B2B projects with tangible results: detailing the system used, its configuration, and the key metrics.

All
Brand Activation
Lead Generation
Employer Branding
Roadshow / Awareness
Drive-to-Store
WELT

1,269 leads from 1,702 sessions in 1 day

Moon Festival activation: 74.6% session-to-lead conversion with space AI, image-rights capture and geo-insights into participant origin.
Vodafone

804 leads from 1,345 sessions in 3 days

GigaTV launch: Mission to the Moon photo-booth activation in stores — 59.8% session-to-lead conversion with a GDPR newsletter pipeline.
Volkswagen

2,378 sessions, 567 leads for Woman's Day

Virtual Booth social-media campaign: filters, overlays, hashtags and a GDPR lead pipeline for scaled reach with no hardware logistics.
Ferrero Toffifee

100,000 sessions in 80 supermarkets in 7 months

Drive-to-store campaign with personalised packaging: 30,000 custom packs produced from a scaled POS photo-booth infrastructure.
Telekom × Netflix

Photo booth duo in Telekom stores for MagentaTV × Netflix

Retail activation: a dual-screen setup with AI staging in Netflix series worlds — visualises the MagentaTV integration in-store.
Signia

Multi-format brand activation for Signia

Parallel setups at a trade fair and in a VIP stadium lounge with bespoke branding and GDPR-compliant newsletter generation.
Segmüller

473 leads from 521 sessions in 2 days

Mother's Day campaign with personalised photo gifts across several Segmüller branches — 90% lead conversion in a classic retail activation.
Sephora

200,000 sessions drive-to-store

A nationwide browser-based gamification campaign with measurable drive-to-store impact.
Samsung

1,289 CRM leads in 48 hours

Smartphone launch at the point of sale with qualified lead capture. Conversion rate of 75% across two days.
Robinson

Employer-branding event for Robinson Reisen

A bespoke-branded UpReach Pro V1 with paradise destination backgrounds — staff engagement through personalised photo take-aways.
Ricola

Custom booth and gamification for the Ricola store opening

A bespoke photo station with AI brand worlds plus a digital gamification platform with a live leaderboard in-store.
Rituals

749 newsletter leads in 4 days

POS campaign in flagship stores. Anonymous store walk-in traffic converted into verified CRM contacts.
Nike

AI brand world with LED runway

AI photo station and floor-embedded LED projection at the pop-up store. Real-time rendering beneath the visitors' feet.
Peek&Cloppenburg

339 leads from 378 sessions in 3 anniversary days

120-year anniversary activation with AI background removal — 378 sessions, 339 newsletter leads across a 3-day store run.
Mission Impossible 7

AI scene integration for the premiere at the Cubix Berlin

Mission Impossible 7 film premiere: AI photo booth places guests into iconic film scenes — the ramp, the yellow FIAT, a chase. QR share for social reach.
Microsoft

1,154 leads from 4,338 sessions — 26.6% rate

Multi-fair activation: lead pipeline with newsletter, discount incentives and a live KPI dashboard for real-time campaign control.
MGA Entertainment

3,167 POS sessions with no hardware

Browser-based CUBE gamification campaign across DACH retail stores. QR codes at the shelf instead of hardware terminals.
METRO

567 leads from 2,378 sessions in the employee live mosaic

Virtual Booth with a live mosaic for employer branding: 23.8% lead conversion and 50 seconds average interaction time per employee.
Merci

3,600 personalised packs in 3 days

Pop-up stations in shopping malls with real-time label printing. Gift activation at the POS with measurable conversion.
Lindt

LINDOR Cube for the 75th anniversary with a 360-degree booth

Interactive anniversary activation in the Mall of Berlin with 360-degree videos, praline personalisation and prize-draw logic in one Cube.
Lidl

Fan activation for UEFA EURO 2026

Decentralised photo-booth fleet in every German host city — fan-zone visitors converted into CRM contacts.
Landtag Schleswig-Holstein

Citizen engagement in the parliament building

AI photo station with historical settings and an interactive quiz about the parliament — citizen proximity and civic education in one touchpoint.
Kubota

B2B omnichannel at the Agritechnica

Three connected touchpoints at the leading global agricultural-machinery show: lead capture, gamification and pre-show marketing.
JYSK

967 sessions across 4 locations in 1 day of rebranding launch

Multi-location activation for the JYSK annual party and rebranding launch — 967 sessions across 4 parallel sites in 1 day.
Stadt Karlsruhe

20,378 sessions for Karlsruhe city centre

Pre-Christmas campaign with the Virtual Booth via QR-code posters — 2,567 newsletter leads for local shops with no hardware set-up.
Jim Beam

100% attendance at the employee event

Virtual Booth + digital scratchcard prize draw: 117 seconds average interaction time and 2.8 sessions per participant.
JBL

Brand experience at the gamescom

Full-service management of the trade-show brand world with gamification, influencer AI and lead capture at one stand.
Iqony

8,640 sessions across 9 locations in 3 days

Green-tech brand launch: Iqony activated employees at 9 Steag locations with fully branded photo booths and cardboard props.
Hugo Boss

Global employee activation

Hardware installation at the headquarters plus a Virtual Booth rollout in dozens of countries — hybrid employee activation.
Hertha BSC

Fan-shop activation in kiosk mode

Newsletter leads in the official fan shop of a Bundesliga club. Fully autonomous continuous operation with no store staff.
Honda Motorcycles

1,456 sessions, 3,199 WhatsApp shares INTERMOT

Brand activation with the Twist photo booth, AI staging next to motorsport idols and a WhatsApp share pipeline for organic reach.
H&M

636 prints and 550 sessions in a 2-week Pride activation

Photo-booth integration into the H&M Chosen Family campaign on the Kudamm — 550 sessions, 636 prints, 131 newsletter leads.
B2B-Messen

Doubling the lead rate at the stand

CUBE gamification combined with the UpReach photo booth as a cross-brand set-up. 50-70% lead capture rate.
Pharma / Medizintechnik

Compliance-safe HCP leads

GDPR- and pharma-code-compliant lead set-up at healthcare congresses. With a bookable offline mode for the AI processing.
Automotive

Test-drive leads at the IAA

AI vehicle staging with 2D-to-3D depth effects. Hundreds of qualified test-drive leads with OEM CRM sync.
B2B-Messen

Cost-per-lead benchmarks for trade shows

How to systematically reduce CPL at B2B trade shows through data gating and high-quality AI output.
Fashion / Luxury

Global employee activation, hybrid

Hardware at the HQ plus a worldwide Virtual Booth rollout. Consistent employer-branding activation across every country.
FILA

1,154 leads from 4,338 smartphone-game sessions

Browser-based smartphone game with leaderboard and GDPR opt-in — 4,338 sessions, 1,154 qualified leads for FILA.
Etihad Airways

681 leads across 3,076 sessions at the stand

Destination activation with instant print and GDPR opt-in — 22% lead conversion over 67 seconds average interaction.
elmex

473 leads from 521 sessions at the IDS

A fair activation for the elmex sensitive product range: 90.8% conversion from terminal session to CRM lead in just 2 days.
Disney

1,742 sessions and 2,961 prints at the Toy Fair

Disney princess brand world: a fully wrapped photo booth with AI compositing into fairytale scenes — 72 seconds of interaction time, a high repeat rate.
Dior

231 social shares in a 12-hour fragrance launch

Mirror Pro with a social mosaic display for the launch of a new Dior fragrance in Switzerland — 288 sessions, 231 social shares.
Retail Omnichannel

POS omnichannel with 200,000 sessions

Photo booth, digital signage and gamification at one touchpoint. The drive-to-store effect made measurable.
DAK

10,000 photo sessions across 28 locations

Two parallel roadshow formats for a statutory health insurer — GDPR-compliant even with minors.
Capcom

812 leads from 3,205 sessions at gamescom

Devil May Cry 5 launch activation: a custom-wrapped photo booth with an AI overlay and a GDPR prize-draw pipeline — 25% lead conversion at the gaming fair.
Bosch

856 sessions, 1,000 prize codes in 4 days

#LikeABosch activation: a photo booth with individual frames, a prize-draw mechanism and a live mosaic wall as a stand highlight.
BOSS

GIF activation at the ATP tournament BOSS Open

A Compact photo booth in the BOSS corporate identity at the ATP tournament in Stuttgart — a GDPR data gate for newsletter recruiting in a live-sport setting.
Borussia Mönchengladbach

128,000 sessions in 3 days — Bundesliga fan activation

A browser-based Virtual Booth for the Borussia fan community: 500,000 impressions, 62 seconds of interaction time, an aggregated fan mosaic.
Boden

30,000 vouchers via catalogue scratch card

A QR-code campaign on 400,000 print catalogues. Offline-to-online conversion made measurable over two months.
Berliner Senat

Employer-branding tour bus across Berlin

A photo station in a tour bus with profession-specific overlays for the HAUPTSTADT MACHEN campaign — citizen outreach with a career focus.
Beck's

Custom-build photo station for the Beck's visitor centre

An individually built terminal anodised in Beck's green, with exclusively curated brand worlds as a permanent brewery-tour activation.
Bastei Lübbe

839 sessions and 434 newsletter leads at the book fair

Book launch for Drachenbanner: an AI photo booth places readers into the novel world — physical bookmarks as print output, newsletter opt-in on the stand.
Barbie

3,000+ A1 film posters in 14 days

DACH roadshow for a film premiere with large-format print-on-demand. 10 locations, 2 weeks, print-ready posters on the spot.
Audi

1,834 leads from 12 months of continuous operation

Permanent installation at the Audi Forum Neckarsulm: 5,817 sessions as an always-on lead engine with CRM sync.
DU.bist Tourismus BW

2,338 AI photos across 6 locations

A roadshow with an AI photo booth for the Baden-Wuerttemberg Ministry of Economic Affairs and Tourism at tourist hotspots.
Emporio Armani

2,000 prizes over 6 months of gamification

Browser-based gamification with a GDPR opt-in and in-store redemption — 3.7 sessions per user across a 6-month run.
Apple TV+

Film-poster integration for Masters of the Air

IMAX premiere for Apple TV+: visitors as the lead on the official series poster — AI cut-out + QR share for social media.
Allianz Global Investors

2,900 employees across 28 locations connected live

Virtual Booth instead of hardware logistics: a global employer-branding activation with a live mosaic stream in real time.
Warner Bros.

3,000+ film posters across 10 locations in 14 days

DACH roadshow for Warner Bros.: a custom software pipeline for personalised film posters as physical advertising — a print workflow with zero misprints.
Tech / SaaS

70% lead conversion at a tech conference

AI photo booth as an interactive tech demo at a developer conference. Playful data capture in under 90 seconds.
FMCG Festival

3x social media shares per AI video

360-degree video booth with AI editing in under 30 seconds. Earned media on Instagram and TikTok with no ad budget.
WELT

1,269 leads from 1,702 sessions in 1 day

Moon Festival activation: 74.6% session-to-lead conversion with space AI, image-rights capture and geo-insights into participant origin.
Volkswagen

2,378 sessions, 567 leads for Woman's Day

Virtual Booth social-media campaign: filters, overlays, hashtags and a GDPR lead pipeline for scaled reach with no hardware logistics.
Telekom × Netflix

Photo booth duo in Telekom stores for MagentaTV × Netflix

Retail activation: a dual-screen setup with AI staging in Netflix series worlds — visualises the MagentaTV integration in-store.
Signia

Multi-format brand activation for Signia

Parallel setups at a trade fair and in a VIP stadium lounge with bespoke branding and GDPR-compliant newsletter generation.
Robinson

Employer-branding event for Robinson Reisen

A bespoke-branded UpReach Pro V1 with paradise destination backgrounds — staff engagement through personalised photo take-aways.
Ricola

Custom booth and gamification for the Ricola store opening

A bespoke photo station with AI brand worlds plus a digital gamification platform with a live leaderboard in-store.
Nike

AI brand world with LED runway

AI photo station and floor-embedded LED projection at the pop-up store. Real-time rendering beneath the visitors' feet.
Mission Impossible 7

AI scene integration for the premiere at the Cubix Berlin

Mission Impossible 7 film premiere: AI photo booth places guests into iconic film scenes — the ramp, the yellow FIAT, a chase. QR share for social reach.
Lindt

LINDOR Cube for the 75th anniversary with a 360-degree booth

Interactive anniversary activation in the Mall of Berlin with 360-degree videos, praline personalisation and prize-draw logic in one Cube.
Lidl

Fan activation for UEFA EURO 2026

Decentralised photo-booth fleet in every German host city — fan-zone visitors converted into CRM contacts.
Jim Beam

100% attendance at the employee event

Virtual Booth + digital scratchcard prize draw: 117 seconds average interaction time and 2.8 sessions per participant.
JBL

Brand experience at the gamescom

Full-service management of the trade-show brand world with gamification, influencer AI and lead capture at one stand.
Honda Motorcycles

1,456 sessions, 3,199 WhatsApp shares INTERMOT

Brand activation with the Twist photo booth, AI staging next to motorsport idols and a WhatsApp share pipeline for organic reach.
FILA

1,154 leads from 4,338 smartphone-game sessions

Browser-based smartphone game with leaderboard and GDPR opt-in — 4,338 sessions, 1,154 qualified leads for FILA.
Etihad Airways

681 leads across 3,076 sessions at the stand

Destination activation with instant print and GDPR opt-in — 22% lead conversion over 67 seconds average interaction.
elmex

473 leads from 521 sessions at the IDS

A fair activation for the elmex sensitive product range: 90.8% conversion from terminal session to CRM lead in just 2 days.
Disney

1,742 sessions and 2,961 prints at the Toy Fair

Disney princess brand world: a fully wrapped photo booth with AI compositing into fairytale scenes — 72 seconds of interaction time, a high repeat rate.
Dior

231 social shares in a 12-hour fragrance launch

Mirror Pro with a social mosaic display for the launch of a new Dior fragrance in Switzerland — 288 sessions, 231 social shares.
Capcom

812 leads from 3,205 sessions at gamescom

Devil May Cry 5 launch activation: a custom-wrapped photo booth with an AI overlay and a GDPR prize-draw pipeline — 25% lead conversion at the gaming fair.
BOSS

GIF activation at the ATP tournament BOSS Open

A Compact photo booth in the BOSS corporate identity at the ATP tournament in Stuttgart — a GDPR data gate for newsletter recruiting in a live-sport setting.
Beck's

Custom-build photo station for the Beck's visitor centre

An individually built terminal anodised in Beck's green, with exclusively curated brand worlds as a permanent brewery-tour activation.
Bastei Lübbe

839 sessions and 434 newsletter leads at the book fair

Book launch for Drachenbanner: an AI photo booth places readers into the novel world — physical bookmarks as print output, newsletter opt-in on the stand.
Barbie

3,000+ A1 film posters in 14 days

DACH roadshow for a film premiere with large-format print-on-demand. 10 locations, 2 weeks, print-ready posters on the spot.
Emporio Armani

2,000 prizes over 6 months of gamification

Browser-based gamification with a GDPR opt-in and in-store redemption — 3.7 sessions per user across a 6-month run.
Apple TV+

Film-poster integration for Masters of the Air

IMAX premiere for Apple TV+: visitors as the lead on the official series poster — AI cut-out + QR share for social media.
Warner Bros.

3,000+ film posters across 10 locations in 14 days

DACH roadshow for Warner Bros.: a custom software pipeline for personalised film posters as physical advertising — a print workflow with zero misprints.
FMCG Festival

3x social media shares per AI video

360-degree video booth with AI editing in under 30 seconds. Earned media on Instagram and TikTok with no ad budget.
Vodafone

804 leads from 1,345 sessions in 3 days

GigaTV launch: Mission to the Moon photo-booth activation in stores — 59.8% session-to-lead conversion with a GDPR newsletter pipeline.
Samsung

1,289 CRM leads in 48 hours

Smartphone launch at the point of sale with qualified lead capture. Conversion rate of 75% across two days.
Rituals

749 newsletter leads in 4 days

POS campaign in flagship stores. Anonymous store walk-in traffic converted into verified CRM contacts.
Microsoft

1,154 leads from 4,338 sessions — 26.6% rate

Multi-fair activation: lead pipeline with newsletter, discount incentives and a live KPI dashboard for real-time campaign control.
METRO

567 leads from 2,378 sessions in the employee live mosaic

Virtual Booth with a live mosaic for employer branding: 23.8% lead conversion and 50 seconds average interaction time per employee.
Kubota

B2B omnichannel at the Agritechnica

Three connected touchpoints at the leading global agricultural-machinery show: lead capture, gamification and pre-show marketing.
Hertha BSC

Fan-shop activation in kiosk mode

Newsletter leads in the official fan shop of a Bundesliga club. Fully autonomous continuous operation with no store staff.
B2B-Messen

Doubling the lead rate at the stand

CUBE gamification combined with the UpReach photo booth as a cross-brand set-up. 50-70% lead capture rate.
Pharma / Medizintechnik

Compliance-safe HCP leads

GDPR- and pharma-code-compliant lead set-up at healthcare congresses. With a bookable offline mode for the AI processing.
Automotive

Test-drive leads at the IAA

AI vehicle staging with 2D-to-3D depth effects. Hundreds of qualified test-drive leads with OEM CRM sync.
B2B-Messen

Cost-per-lead benchmarks for trade shows

How to systematically reduce CPL at B2B trade shows through data gating and high-quality AI output.
Bosch

856 sessions, 1,000 prize codes in 4 days

#LikeABosch activation: a photo booth with individual frames, a prize-draw mechanism and a live mosaic wall as a stand highlight.
Borussia Mönchengladbach

128,000 sessions in 3 days — Bundesliga fan activation

A browser-based Virtual Booth for the Borussia fan community: 500,000 impressions, 62 seconds of interaction time, an aggregated fan mosaic.
Audi

1,834 leads from 12 months of continuous operation

Permanent installation at the Audi Forum Neckarsulm: 5,817 sessions as an always-on lead engine with CRM sync.
Tech / SaaS

70% lead conversion at a tech conference

AI photo booth as an interactive tech demo at a developer conference. Playful data capture in under 90 seconds.
Iqony

8,640 sessions across 9 locations in 3 days

Green-tech brand launch: Iqony activated employees at 9 Steag locations with fully branded photo booths and cardboard props.
Hugo Boss

Global employee activation

Hardware installation at the headquarters plus a Virtual Booth rollout in dozens of countries — hybrid employee activation.
Fashion / Luxury

Global employee activation, hybrid

Hardware at the HQ plus a worldwide Virtual Booth rollout. Consistent employer-branding activation across every country.
Allianz Global Investors

2,900 employees across 28 locations connected live

Virtual Booth instead of hardware logistics: a global employer-branding activation with a live mosaic stream in real time.
Landtag Schleswig-Holstein

Citizen engagement in the parliament building

AI photo station with historical settings and an interactive quiz about the parliament — citizen proximity and civic education in one touchpoint.
Stadt Karlsruhe

20,378 sessions for Karlsruhe city centre

Pre-Christmas campaign with the Virtual Booth via QR-code posters — 2,567 newsletter leads for local shops with no hardware set-up.
DAK

10,000 photo sessions across 28 locations

Two parallel roadshow formats for a statutory health insurer — GDPR-compliant even with minors.
Berliner Senat

Employer-branding tour bus across Berlin

A photo station in a tour bus with profession-specific overlays for the HAUPTSTADT MACHEN campaign — citizen outreach with a career focus.
DU.bist Tourismus BW

2,338 AI photos across 6 locations

A roadshow with an AI photo booth for the Baden-Wuerttemberg Ministry of Economic Affairs and Tourism at tourist hotspots.
Ferrero Toffifee

100,000 sessions in 80 supermarkets in 7 months

Drive-to-store campaign with personalised packaging: 30,000 custom packs produced from a scaled POS photo-booth infrastructure.
Segmüller

473 leads from 521 sessions in 2 days

Mother's Day campaign with personalised photo gifts across several Segmüller branches — 90% lead conversion in a classic retail activation.
Sephora

200,000 sessions drive-to-store

A nationwide browser-based gamification campaign with measurable drive-to-store impact.
Peek&Cloppenburg

339 leads from 378 sessions in 3 anniversary days

120-year anniversary activation with AI background removal — 378 sessions, 339 newsletter leads across a 3-day store run.
MGA Entertainment

3,167 POS sessions with no hardware

Browser-based CUBE gamification campaign across DACH retail stores. QR codes at the shelf instead of hardware terminals.
Merci

3,600 personalised packs in 3 days

Pop-up stations in shopping malls with real-time label printing. Gift activation at the POS with measurable conversion.
JYSK

967 sessions across 4 locations in 1 day of rebranding launch

Multi-location activation for the JYSK annual party and rebranding launch — 967 sessions across 4 parallel sites in 1 day.
H&M

636 prints and 550 sessions in a 2-week Pride activation

Photo-booth integration into the H&M Chosen Family campaign on the Kudamm — 550 sessions, 636 prints, 131 newsletter leads.
Retail Omnichannel

POS omnichannel with 200,000 sessions

Photo booth, digital signage and gamification at one touchpoint. The drive-to-store effect made measurable.
Boden

30,000 vouchers via catalogue scratch card

A QR-code campaign on 400,000 print catalogues. Offline-to-online conversion made measurable over two months.

Guides & Decision-Making Tools

To the guide

Team event ideas 2026

Team event ideas for B2B companies are concepts that activate employees, strengthen collaboration and can be measured in engagement data — not just…
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Social media wall for events

The most valuable currency at B2B events is attention. When a stand only shows static information on a monitor, the human…
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Sustainable event IT — ESG-compliant photo booths

At B2B fairs, sustainability (ESG) is no longer a voluntary commitment — it is a compliance requirement from the procurement departments of large groups.
Learn more
View all

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