Photo Mirror — Full-Body Touchscreen Interaction
At a gala or product launch, a standard photo booth looks out of place — tripod legs, cables, a laptop on a table. The UpReach Mirror Pro looks like an interior design object: a man-sized mirror with a touchscreen, where visitors can strike poses, select AI filters, and trigger photos with a touch. GDPR-compliant lead capture runs invisibly in the background. Starting from 1,990 EUR net. Custom hardware built to your specifications, custom software with AI integration — the Mirror Pro doesn't compete with Foto Master (whose Mirror X costs 8,950 USD without software), it replaces it.
GDPR compliant · CE and ISO 9001 certified · Ready to operate out of the case · In-house manufacturing
Why UpReach — At a Glance
Custom Software, Your Interface
UpReach configures the entire software UI in your corporate design — start screen, filter selection, sharing link. No generic template, no UpReach branding visible. For comparison: Foto Masters Mirror X costs 8,950 USD without its own software (cloud subscription: 39 USD/month extra).
Next-generation AI features
Background removal, faceswap, and AI enhancement — integrated into your own photobooth software. No separate software licenses.
Custom Hardware — manufactured to your specifications
The Mirror Pro is manufactured to your specifications (CE, ISO 9001). Wrapping, form factor, and materials are customized per project. Full-body touchscreen with a premium look, like an interior design object.
Where the photo mirror is used
VIP Areas
Trade shows, gala evenings, award ceremonies. The Mirror Pro is wrapped in your brand design and configured with exclusive AI filters — all via your own software platform.
Retail & POS
Permanent installation in flagship stores. Hardware manufactured to your specifications (CE, ISO 9001), software remotely updatable for changing campaigns.
Employer Branding
Professional full-body photos with AI enhancement and AI backgrounds — no photographer, no studio needed.
Product Launches & Pop-up Events
Fashion and beauty brands configure the software UI in their launch design—every touchpoint carries the campaign. AI background removal replaces physical backdrops.
Projects with measurable results
How your Mirror Booth project unfolds
Custom Configuration
UpReach configures hardware and software for your project: touchscreen interface in your branding, AI feature selection (background removal, faceswap, AI enhancement), pose guidance, and lead form according to your requirements. Coordinated within 48 hours.
Ready-to-Operate Delivery
The Mirror Pro arrives configured and ready for transport. Set up, plug in power, start — the software runs automatically with your setup. Setup in under 30 minutes, EU-wide, without a technician.
Data & KPI Report
After the event: Lead data records, interaction dashboard, and conversion metrics from the UpReach platform. Export to CRM formats (Salesforce, HubSpot, CSV).
What is a Photo Mirror / Mirror Booth?
A Photo Mirror (also known as Mirror Booth) is an interactive full-body photo system with a touchscreen interface. Visitors stand in front of a life-sized mirror and control the photo capture via touch: pose guidance, filter selection, AI effects, and photo trigger — all directly on the mirror, without separate operating staff. The UpReach Mirror Pro combines premium aesthetics (the mirror looks like an interior design object) with all AI features: background removal, faceswap, AI Enhancement. GDPR-compliant lead capture runs parallel to photo capture. The Mirror Booth is particularly suitable for brand activations, product launches, VIP events, and permanent retail installations. Available from 1,990 EUR net (purchase).
Adapts to your budget plan
Every system in our product range can be acquired exactly as dictated by your controlling department and project scope.
Buy
The perfect sweet spot for frequent activators and agencies. No ongoing cloud or license costs.
Lease
Looking to conserve your capital? Leasing keeps your fixed costs manageable, and payments are fully tax-deductible on your balance sheet.
Rent
Perfect for a special annual event or for thorough testing. Available for booking from a single day.
Guides & Decision-Making Tools
Frequently Asked Questions from Project Management
Yes. Every UpReach system runs GDPR-compliant and SSL-encrypted. Data capture runs through a configurable opt-in form directly at the terminal: before a user receives their photo, they consent to the use of their data via a checkbox (separate opt-ins, no breach of the prohibition on bundling). You decide which fields are captured (name, email, company, custom fields) and how long they are stored. The AI processing is GDPR-compliant: consent is taken at the terminal, biometric raw data is deleted after rendering, a DPA is provided and the set-up is low-risk under the EU AI Act. An on-device edge/offline mode, in which processing runs locally at the terminal, is available on request. We also provide technical documentation of the data flows on request.
Visitors stand in front of a full-height mirror and control the entire capture process by touch, directly on the mirror surface: pose guidance with a countdown animation, choice of filters and AI effects (background removal, face swap, style overlays), photo trigger and sharing choice (QR code, email, social media). No separate tablet, no operator and no explanation needed; the operation is self-explanatory. The GDPR-compliant data capture runs in the background: the opt-in form appears before the photo is released, directly on the mirror.
The Mirror Pro needs a footprint of around 2 by 2 metres including the access area. The exact dimensions vary with the configuration and the branding build (for example barriers, lighting modules, printer integration). For trade shows and events with limited space, the Mirror Pro is a space-saving alternative to the StudioCabin V2, with comparable impact. On request, UpReach produces a layout plan with a dimensioned drawing for your specific location.
The Mirror Pro is available from €9,990 net (purchase). Included in the purchase price: the hardware (CE, ISO 9001, touchscreen) and the software ecosystem for 12 months (annual contract thereafter); AI modules are credit-based and modular. Branding configuration (mirror wrapping plus a software UI in your corporate design) and accessories are quoted separately. For comparison: the Foto Master Mirror X costs $8,950, without its own software. Hire prices on request. All prices excl. VAT.
Yes. The Mirror Pro is designed for permanent installations in flagship stores, showrooms and reception areas. For permanent installations, UpReach recommends the leasing model: predictable instalments, tax-deductible, including software updates and an optional maintenance contract. The software can be updated remotely, so new AI features and campaign configurations can be applied without an on-site visit.
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