Internal employee events for major brands face a specific requirement: engagement mechanics have to be low-threshold to access while offering enough incentive that all invited employees take part actively — not just a small group of early adopters. Classic photo stations create queues and exclude staff who are not physically present or who leave the event early.

The requirement was therefore: an activation mechanic that works with no physical station, no waiting times and no app installation. At the same time, the set-up was to be usable for employee verification afterwards — the winners had to be clearly identifiable, without artificially raising the engagement hurdle at the entrance.

On the software side, the activation had to be built true to the brand: Jim Beam overlays and stickers for the photo personalisation, the familiar look and feel of the brand universe throughout the user flow. The prize-draw logic had to be documented in a legally sound way — timestamp, participant verification, transparent winner determination.

Lead time four weeks: two weeks for software configuration (UI branding in the Jim Beam CI, overlay and sticker curation, prize-draw logic with a scratchcard mechanic), one week for the employee-verification logic and compliance review, one week to prepare the personalised participant cards with individual QR codes.

No hardware logistics on site: the Virtual Booth ran entirely in the browser on the employees' smartphones. The personalised participant cards were handed out to the invitees in advance — the QR code was both the entry token and the verification mechanic.

On the event day, the set-up ran with no UpReach staff on site. The cloud dashboard gave the Jim Beam event team real-time transparency on activation status, session volume and prize-draw progress. After the event, UpReach handed over the final analysis including a verified winner list.