Vodafone wanted to make the GigaTV launch tangible in its stores — and at the same time build a lead pipeline for the newsletter and follow-up communication. Standard product launches in-store run on display stelae, flyers and sales conversations — that creates too little emotional engagement and too little usable contact data for a TV streaming product.

The strategic question: how does a digital TV product become a physically tangible activation that motivates store visitors to hand over their data voluntarily? Standard lead-capture tablets in the entrance area convert low in our experience — the visitor has no visible return.

Operationally, the activation also had to work in the Vodafone store's standard operating environment: without sales staff having to actively guide it, without blocking normal customer advice, without longer wait times. The activation was to run intuitively and self-explanatorily.

Lead time 4 weeks: 2 weeks for software configuration in the GigaTV CI (screens, Mission to the Moon brand worlds, touch flow), 1 week for the GDPR pipeline setup (newsletter connection, opt-in step validation, CRM handover format), 1 week for the parallel preparation of several store setups and the final compliance sign-off.

Build in the respective Vodafone stores by an UpReach technician, with calibration to the store lighting and an end-to-end test of the lead pipeline. Store staff were briefed briefly on operation and the activation context — the activation ran largely self-service.

Data pipeline during the action period: every confirmed consent was transferred to the cloud CMS with a timestamp, the chosen output format and the source tag GigaTV. Newsletter sign-ups were transferred automatically into the Vodafone distribution list. Performance monitoring ran in real time — sessions per store, conversion rate and daily footfall were available across the entire 3-day action.